Optimization Tips: Common Mistakes To Avoid

Many web site owners make some common mistakes which result in their web site not being indexed and listed by search engines. Here are some suggestions to avoid those common mistakes and help you optimize your web site correctly for search engine submission.

Mistake 1: No Title
Most search engines heavily weigh the title for keyword indexing. If you do not put any word in the title tag, your web site may not be found with any keyword search. Some search engines even show a web site listing with a "No Title" heading, people will not be interested in clicking an unknown link to visit.

Tips: Make sure you type the most important keywords in the title tag in every page. Here is a title tag format sample:

Mistake 2: No Meta Tags
If you have not made use of the meta tags on your web page, please consider utilizing them because many search engines will index hundreds of characters in the meta tags.

Tips: Here is the meta tag format sample:

Mistake 3: Frames
Not all major search engines follow links from web pages within the frame set. If your home page is using frames, the rest of your web site might not be indexed by the search engines.

Tips: If you do have frames, use the noframes tag to include any important keywords and web page links which will be indexed as web page content by major search engines. Here is the noframes tag format sample:

Mistake 4: Invisible Text
Some web site owners use some keyword text in the same color as the web page background color or the table background color to hide the text from the viewers and hope those text will be indexed by search engines for higher ranking. In fact, many search engines consider invisible text as spam and they penalize web pages that use invisible text.

Tips: Don't try to fool any search engines or any viewers. It's not worth the risk to be banned from the search engines. Just make the text visible on the web page content.

Mistake 5: Overloaded Page
Many web pages show heavy loaded graphic images, java applets, video, audio and etc. Unfortunately, many search engines consider slow pages as poor design and will prefer to show web sites that load faster.

Tips: Try to make your home page with less heavy loaded elements.  A simple suggestion is to make your page no more than 100k in file size.

Mistake 6: Cloned Web Pages
Some people submit cloned web pages to search engines in the hope of getting more exposure. In fact, many search engines consider duplicated web pages of the same content as spam and they penalize these type of web pages.

Tips: Avoid to create cloned web pages.

Mistake 7: Doorway Page
Some people create doorway pages to show  special keywords page to search engines and show nicely designed pages to viewers. Again, many search engines consider doorway pages as spam and will penalize these type of web pages.

Tips: Avoid to use doorway pages.

Mistake 8: Flash Animation
Search engines do not follow links from home pages that use flash. If your home page is using flash, the rest of your web site may not be indexed by the search engines.

Tips: Add title, meta description and keyword tags on your home page to include the most important keywords. Add a text navigation link on your home page to direct search engine to discover the rest of your web site.

Mistake 9: Graphic Buttons
Search engines do not understand the graphic text on an image button. Any keyword on a graphic button will not be indexed by search engine.

Tips: Add text navigation links on your home page to direct search engine to index the keyword on the text link.

Mistake 10: JavaScript Links
Search engines do not follow links in JavaScript. If your home page is using JavaScript for navigation links, the rest of your web site might not be indexed by the search engines.

Tips: Add text navigation links on your home page to direct search engine to discover the rest of your web site.

Note: The above optimization tips are only meant to help you avoid mistakes and may not help your web site to get higher rankings. To achieve top 20 rankings in major search engines, please use our Top 20 Placement service.

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